Website guides for UAE businesses.
Plain answers to the questions we get asked most: what a website should cost, how to get found on Google Maps, what to prepare before a build, and more. No jargon.
Planning and pricing
Pricing guideWebsite cost in Dubai, explained with real AED pricesHow much a website costs in Dubai, explained in AED: what pushes the price up, what cheap quotes leave out, and real…5 min readBuyer's checklistHow to choose a web design company in DubaiChoosing a web design company in Dubai? Check live sites, domain ownership, aftercare and red flags, plus the questions…5 min readPrep checklistWhat to have ready before building a websiteWhat to gather before building a website in the UAE: licence details, logo files, real photos, prices, Ramadan hours…5 min readBriefing guideHow to write a website brief a designer can work fromA website brief your designer can quote from: goals, pages, examples, budget, deadline and who signs off. Includes a…5 min readPlatform comparisonWix vs custom website for a small UAE businessWix vs custom website for a UAE business: what a builder costs over three years, what you own, where builders hold you…5 min readBuild optionsWordPress vs custom website, and what each costs you laterWordPress vs custom website for UAE businesses: plugin updates, security upkeep, page builder bloat, hosting needs and…5 min readDomain guideThe .ae domain, a practical guide for UAE businessesA .ae domain guide for UAE businesses: .ae vs .com, picking a name customers can spell, who should own it, renewals,…4 min read
Getting found and getting enquiries
Google Maps guideA Google Business Profile guide for UAE businessesHow to set up your Google Business Profile in the UAE: claim your listing, pick the right category, fix hours and get…6 min readSearch guideLocal SEO in Dubai, a practical guide for small businessesA practical local SEO guide for Dubai small businesses: your Google profile, directory listings, area pages and…5 min readWhatsApp guideAdding a WhatsApp button for website enquiriesHow to add a WhatsApp button for website enquiries: wa.me links with pre-filled text, where to put it, Business app…5 min readCopy guideHomepage content that says what you do in five secondsWhat to put on your homepage, with a before and after rewrite. Homepage content for small UAE businesses: one clear…5 min readAds guideWhat a landing page for Google Ads needs to doSending ad clicks to your homepage wastes budget. How to build a landing page for Google Ads with one offer, WhatsApp…4 min readChoosing channelsWebsite or Instagram, which one your UAE business needsWebsite or Instagram for your UAE business? A fair look at what each does well, the risk of relying on one account, and…5 min read
Running your website
Speed guideWhy is my website slow, and what should I fix firstWebsite slow on phones? See what usually causes it, from oversized photos to cheap hosting, and which fixes to make…5 min readMobile guideWhat a mobile-friendly website actually needsWhat a mobile-friendly website needs, from thumb-sized buttons to forms that open the right keyboard, plus a 10-minute…4 min readUpkeep guideWebsite maintenance checklist, month by monthA website maintenance checklist for UAE businesses: monthly, quarterly and yearly checks, from test enquiries and…4 min readSecurity basicsWebsite security basics for small businesses in the UAEWebsite security in plain language for small UAE businesses. SSL, updates, logins and 2FA, backups you've tested, form…5 min readSeasonal guideA Ramadan website checklist, from the first week to EidA Ramadan website checklist for UAE businesses. Hours on your site and Google, iftar timings, delivery cut-offs, offers…5 min readRedesign guideA website redesign checklist that protects what already worksA website redesign checklist for UAE businesses: record every URL, set 301 redirects, carry content over, test forms on…5 min readE-commerce guideStarting an online store in the UAE without overbuilding itOpening an online store in the UAE? Sort these first: a licence that covers e-commerce, the payments shoppers expect,…5 min read
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