Adviser profiles
Clients sharing sensitive documents want to know exactly who will handle their file.
Consultancy website design in Dubai that clients take seriously
Someone about to hand you their company setup, their VAT filings or their contracts wants proof you're a real firm with real people. Most of that judgement happens on your website before they ever call.
From AED 999Live in 48–72hFree consultation
What it needs
What a good consultancy website includes.
The features we plan into every consultancy site, before we talk about design.
One page per service
Setup, accounting and tax clients search for a specific service, not a general firm.
Clear pricing approach
A 'from' price or fixed-fee note stops good prospects assuming you're out of reach.
Call booking
Letting prospects pick a slot removes the email back-and-forth before the first meeting.
Anonymised case studies
Real situations show experience without breaking client confidentiality.
Verified credentials block
Current, exact registration details let a careful client check you before calling.
Trust comes before the call
For Dubai consultancies, website design is mostly about trust. Clients for business setup, accounting, tax or legal-adjacent work are about to share sensitive documents and often pay fees up front. Before they book a call, they check whether you look established, who's behind the firm, and whether you've handled situations like theirs.
Firms often fill the homepage with words like excellence and integrity. Visitors skip them. A real office address and a team page with faces make a four-person firm look established. What persuades people is specifics. Names, photos, what each service includes, how it's priced and how long it takes.
Credentials, shown properly
Put your people on the site. A short profile for each partner or senior adviser, with a real photo, their area of work and the qualifications they hold.
Show only what you can prove. If you say you're registered with an authority or approved by a free zone, a careful client may well check. If it isn't current, leave it off.
Client logos and case studies help, but only with permission. An anonymised case, say a trading company restructuring after a partner exit, works fine when you can't name the client.
Service pages that answer the first call's questions
Each service gets its own page. Mainland company formation, free zone setup, bookkeeping, VAT registration, corporate tax returns, contract review, whatever you actually offer. On each one, answer what a prospect would ask in the first call: what's included, what documents they'll need, roughly how long it takes, and how you charge.
You don't have to publish fixed fees. A 'from' price, or a line saying the fee is fixed and quoted after a short call, stops people assuming you're out of their range.
Write for the client, not for other consultants. A restaurant owner opening a second branch won't know what an MOA amendment is until you tell them.
Booking a call without email ping-pong
The main call to action on a consultancy site is a booked call. If you use an online calendar tool, we embed it so prospects pick a slot themselves. If you don't, a short form asking for name, company, service needed and preferred time, plus a WhatsApp button, does the job.
Keep document uploads off the public form. Passports, Emirates IDs and bank statements shouldn't arrive through a contact form into a shared inbox. Collect them later through whatever secure method your firm already uses.
Once a call is booked, send a short message saying what to have ready. Clients turn up with the right papers and the first meeting gets somewhere.
Guides that bring in the right clients
Setup and accounting clients search in questions. How do I renew a trade licence? Do I need to register for corporate tax? Which free zone suits a small consultancy? A short guide answering each one, written by someone at your firm, reaches people at the exact point they need help.
Keep guides accurate and dated. Rules on tax and company setup change, and an article with three-year-old thresholds does more harm than having nothing. Put a 'last reviewed' date on each one. If you can't keep them updated, publish fewer.
Our SEO services can help decide which questions are worth answering first, though we won't promise rankings for any of them.
Pages and packages for a consultancy
A typical consultancy site has these pages.
A solo consultant or two-partner firm usually fits Premium at AED 1,999, with up to 8 pages and 8 business email accounts. Firms with a long service list, or that plan to publish guides, go for Business at AED 2,999 for up to 15 pages and 3 logo concepts.
Our copywriting add-on at AED 399 is worth a look if nobody in the firm has time to write service pages. But a consultant knows their field better than any copywriter does, so expect to correct the drafts. Technical accuracy on tax or company law has to come from you.
If your current site is old, run it through our free website checker, and see writing your homepage for what belongs at the top. Book a free consultation on +971 52 292 3875, by phone or WhatsApp.
- Home with your main services and a book-a-call button
- One page per service
- Team, with adviser profiles
- Case studies, anonymised if needed
- Guides answering common client questions
- Contact and booking
FAQ
Common questions.
Can clients book a consultation directly on the site?
Yes. We embed your calendar booking tool if you use one, or add a short request form and a WhatsApp button.
Should a consultancy publish its fees?
Not necessarily. A 'from' price or a note that fees are fixed and quoted after a short call is usually enough to qualify enquiries.
Can you write our service pages?
Yes, through the copywriting add-on at AED 399. You'll need to check the technical detail, because accuracy on tax or company law has to come from your firm.
Can clients upload documents through the website?
We advise against it on a public contact form. Collect passports and financial documents later through your firm's own secure process.
Where do our licence and registration numbers go?
Usually in the footer and on the about or team page. We add exactly what you supply and don't advise on what you're required to show.
Ready to get started?
Free consultation. We reply the same working day.